Sugar can be found in many foods and drinks, and is hidden far more than ever before. Even household staples such as ketchup, white bread, yoghurts and fruit juices often harbour high levels of unexpected sugar. Now, the British Heart Foundation estimated that the average adult in the UK eats twice the recommended daily amount of added sugars, increasing the risk of many health issues, such as Type 2 diabetes. As it seems the nation is addicted to sugar, Dr Karan Raj revealed that sugar cravings could be caused by dehydration due to the liver being unable to break down glycogen into glucose. As such, air up – the hydration innovators – revealed that 1 in 5 Brits have confessed that sugar is the biggest vice in their life, superseding alcohol and cigarettes.
With this in mind, air up® has innovated the practice of drinking water, making hydration an essential that helps stave off sugar cravings. The innovative water bottle uses scented pods to flavour water with an array of different flavours from Kola to Lime to Mango-Passionfruit – all entirely additive, calorie and sugar-free. Not only does this curb your cravings, but it encourages people to stay healthily hydrated.
So how does air up work?
air up harnesses this clever bit of science by infusing flavoured air into every sip of water from the bottle. One of 28 different flavours will be added in bubbles every time you drink and it is this that will give your 100% pure water its flavour. Each pod contains natural flavourings and scents that infuse with ambient air to be added to the pure water, these flavours range from Lime and Orange-Passionfruit to Kola and Iced Coffee with ten others in between.
Who came up with this amazing idea?
The first prototype for air up was developed by Lena Jüngst and Tim Jäger in 2016 and spent three years in development, including a Master’s thesis on aromas, to combine innovative design and the neuroscience behind the idea and turn it into a real product. Since then, air up has successfully launched in Germany, France, Belgium, Switzerland, Austria and the Netherlands, with more than one million customers already. Now Lena and the team are bringing this innovative way to drink water to the UK.
Where can I buy one?
air up’s reusable water bottles are available from their website. Including one bottle and three scent pods, is priced at £29.99 to £34.99 depending on the colour of the bottle. Each additional pack of three pods (flavouring a minimum of 15 litres of water) then costs between £5.99 to £8.99, depending on the flavour.
