The foods we consume have immeasurable impacts on our environment.
Scientists have estimated that global food production accounts for 35% of planet-warming greenhouse gas emissions with meat responsible for more than double the emissions from fruits and vegetables.
Earlier this year, the Intergovernmental Panel on Climate Change (IPCC) outlined its recommendations for helping countries adapt to a more sustainable way of eating to reduce emissions and help mitigate one of the largest perpetrators of the climate crisis. So, how can we eat more sustainably?
Food-tech innovators and market leaders of nutritionally complete food, yfood, champion a sustainable, nutritious alternative to high carbon-emitting foods by compacting all one’s essential nutrients into one drink. Consumers are often motivated to eat more healthily and sustainably but are more recently obstructed by the notion that eating healthily is expensive. In their enlightening study, yfood found that over half the nation (51%) agree they buy cheap food that will last longer, and invariably at the expense of their health – as stated by 54% of the population. However, with complete food alternatives now on the rise, as stated by stats showing an increase of 19%, consumers can obtain their vital nutrients and protein whilst on the go without compromising the sustainability of our planet.
About yfood
Now available in Holland & Barrett, yfood has established itself as the market leader in the Smart Food category in Germany, and is quickly emerging in the UK market. Since the launch of yfood Labs GmbH in Munich in 2017, Ben Kremer and Noel Bollmann have been revolutionising the food industry with their products. Innovative “complete food” in the form of drinks, bars, powders, and hot bowls represents a new way of eating that perfectly fits today’s modern lifestyle. All yfood products are balanced, fully mobile (drink) meals and thus combine fast-paced nutrition with a conscious diet.
The special feature here is the “Complete Nutrition” approach pursued by yfood. It means that the products contain all the essential micro and macronutrients that the body needs – without compromising on taste. The company also focuses on sustainability; yfood takes care of a responsible use of resources and has been a climate-neutral company since 2021. The products are currently sold in more than 30 European markets, including the UK, France, and the Netherlands.
How yfood works:
For those who have the best dietary intentions but don’t have the time, yfood is a nutritionally complete food in the form of protein powders, bars, and their signature drinks which range from Coffee, Banana, Coconut and many more flavours, available to purchase here. One serving (500 ml) of yfood provides consumers with around 34 g of protein, which is 68% of your daily protein needs, as well as containing 26 different vitamins and minerals and plenty of fibre.
Noel Bollmann, CEO and co-founder of yfood comments:
“Smart food is not intended to replace classic eating with fresh and high-quality foods – on the contrary: a varied and diverse diet is and remains essential. What is more, we firmly anchor sustainability at the heart of our Smart Food products from packaging, lowering our carbon footprint and reducing food waste.”
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