Skittles were first produced in Britain in 1974 and introduced to North America in 1979.
Known for their vibrant colours and fruity flavours, the chewy sweets quickly became a hit.
Originally manufactured by a British company, they were later taken over by Mars Inc., which now produces them globally. The iconic “Taste the Rainbow” slogan debuted in 1994, helping to cement Skittles’ place in pop culture. Over the years, the brand has released numerous limited-edition flavours and variations, including sour, tropical, and wild berry mixes, making Skittles one of the most recognisable and enduring confectionery brands worldwide.
Introducing Skittles® Citrus
Skittles® has today announced the launch of Skittles® Citrus, a bold new twist on the classic fruity sweet treat. Skittles® Citrus introduces a zesty mix of five zingy flavours: Orange, Lemon, Lime, Mandarin, and Blood Orange and is the latest innovation from the brand since the launch of Skittles® Giants Gooey last year.
Skittles® Citrus has been designed to bring a burst of refreshing citrus flavour to every bite. Whether you’re a fan of the classic Skittles® or looking for a new flavour adventure, Skittles® Citrus promises to deliver an unforgettable snacking experience.
Each Skittles® Citrus flavour offers a unique and vibrant taste:
- Orange: A classic citrus favourite with a sweet and tangy twist.
- Lemon: Bright and zesty, perfect for a refreshing pick-me-up.
- Lime: Crisp and invigorating, adding a touch of tartness.
- Mandarin: Sweet and juicy, bringing a delightful burst of flavour.
- Blood Orange: Rich and bold, with a deep citrus essence.
Florence McGivern, Skittles® Senior Brand Manager, commented on the launch: “We know our shoppers are always looking for new, bold flavours, and citrus is the perfect way to bring something fresh and exciting to our iconic Skittles® lineup. Our flavour experts at Mars Wrigley HQ have been perfecting this vibrant mix of flavours for months, and we’re so excited to be launching Skittles® Citrus just in time for summer.”
Hitting shelves from May 2025, the new flavour is perfect for adventurous shoppers looking for something with a vibrant twist, and is sure to be a hit ahead of summer. Skittles® Citrus will launch market-wide as 109g and 136g packs, available at leading groceries, supermarkets and convenience stores across the UK.
