Prepare to experience a world of flavour as Rifai (https://store.alrifai.com) – the iconic Lebanese brand renowned for its gourmet roasted nuts, luxurious confectionery and coffee – opens its first standalone store in London this November.
With more than forty boutiques in Lebanon and two flagship stores in Paris, Rifai is now expanding its legacy to the UK. Situated in the prestigious Knightsbridge area, this flagship location on Brompton Rd promises to transport you on a culinary journey through the rich and authentic tastes of the Middle East.
Rifai’s Knightsbridge store will be a treasure trove for those who appreciate indulgent yet healthy treats. Designed with sleek and modern touches, the boutique honours its Lebanese roots with warm wood accents and natural lighting. Rifai’s knowledgeable staff are experts of each speciality product, ensuring that visitors can discover the intricacies of their craft.
In addition to its signature nut mixes, visitors will discover handpicked dried fruits, traditional Middle Eastern sweets like nougats and Turkish delights, chocolate and fresh churn-your-own nut butters. Whether you’re seeking a luxurious gift, a healthy snack, or something truly unique, Rifai’s offerings are sure to impress.
More than just a store, Rifai’s Knightsbridge location will provide an immersive experience that celebrates the rich culture and heritage of Lebanon. It will feature freshly roasted Lebanese coffee, adding to the sensory adventure, and offering Londoners a taste of this timeless tradition. Every product reflects Rifai’s dedication to sourcing the finest ingredients from around the world. Customers can also personalise gift boxes filled with their favourite Rifai treats, as well as enjoy coffee and snacks to enjoy in the boutique’s seating area.
Rifai’s new store in London is set to become a destination for those who seek unparalleled quality, taste, and sophistication in their food choices. From health-conscious snacks to premium gourmet treats, every Rifai product combines traditional craftsmanship with bold, modern flavours that reflect the vibrancy of the Middle East.
In the Middle East, nuts are more than just snacks; they are a cherished part of everyday life, enjoyed during every occasion. Embracing this rich tradition, the Rifai family opened a small boutique on Mazraa Street in Beirut in 1948, dedicated to showcasing this staple of Oriental culture. From its inception, Rifai set out to help the Lebanese rediscover nuts in their full aromatic richness, elevating them to gourmet status.
What began as a small corner shop in Beirut has grown into a reference point for refined roasted nuts across Lebanon, Paris, and now London. Ever since its inception, Rifai has been carefully sourcing its unparalleled raw materials, carefully picked in the best plantations of the most premium countries of production from Spanish almonds to Australian macadamias.
CEO Tania Ezzedine shared: “We are thrilled to bring the rich flavours and proud traditions of Lebanon to London. Our first UK store will allow customers to experience the finest Middle Eastern treats, all while upholding the values of quality, authenticity, and sustainability that Rifai has stood for since our beginnings.”
Tania Ezzedine, CEO, added, “We already had a strong presence in London through our collaboration with Harrods since 2019. Now, with the opening of our standalone flagship store, we look forward to deepening our connection with British consumers and offering them a taste of Lebanese heritage right in the heart of Knightsbridge.”
Located in one of London’s most prestigious shopping districts, Rifai’s Knightsbridge store will open its doors to a world of flavour and luxury. Whether you’re stopping by for a quick snack or exploring the store’s full range of premium indulgent treats and gifts, this is a speciality food-lovers destination not to be missed.
Rifai Knightsbridge Store Address: 217 Brompton Rd, London, SW3 2EJ
Opening Hours: Monday – Sunday / 9am- 9pm. Delivery available across the UK and Ireland: rifai.uk
