DOUBLE ESPRESSO DRINKER? YOU ARE MOST PROBABLY WELL TRAVELLED, SOPHISTICATED AND A GOOD LOVER – NEW STUDY REVEALS WHAT YOUR COFFEE OF CHOICE SAYS ABOUT YOUR PERSONALITY…
A new, nationwide study of coffee drinkers has revealed that your chosen drink may say more about you than you might have previously thought.
In fact, those whose go-to drink was a double espresso were the most likely to describe themselves as well travelled (44 percent), good in bed (24 percent) and sophisticated (25 percent).
The research, from coffee experts De’Longhi found the participants who enjoyed a flavoured coffee, such as a hazelnut or caramel latte, were by far the most likely to describe themselves as funny (61 percent) and a people pleaser (34 percent).
But mocha drinkers emerged as having the most sex appeal (16 percent), while cappuccino fans emerged as the most likely to be well read (55 percent).
The most health and environmentally conscious Brits, perhaps unsurprisingly, drink a dairy free choice like an oat milk latte (27 percent), while the “life and soul of the party” is the most inclined to favour a cold brew (55 percent).
Other characters to appear from the survey were straight talking black filter coffee drinkers (40 percent), romantic iced coffee fans (39 percent), optimistic black americano drinkers (32 percent), popular (23 percent) cortado fans, and quiet macchiato lovers (45 percent).
It’s no surprise that two thirds (64 percent) think that the type of coffee someone drinks says a lot about their personality, with 38 percent admitting they have judged someone on what they order. Modern Brits are the most judgemental (59 percent), compared to over 60s (15 percent).
84 percent think they make a good cup of coffee, which is lucky as two thirds (64 percent) believe being a good home barista is an attractive quality in a person.
In fact, 37 percent think it is such an important quality, they have, or would be prepared to, end a relationship if someone was making a bad brew.
One in five (22 percent) like to get their caffeine hit at a coffee shop, while half (51 percent) prefer to embody a barista at home.
Nine percent would love to make coffee at home but admit they don’t have the right equipment.
De’Longhi Marketing Director UK and Ireland Helen Cutmore said, “”It’s evident from this research that consumer tastes really differ. Whatever personal coffee taste or coffee personality
consumers have, we have a machine to help them achieve better tasting fresh coffee at home.
At our UK sampling tour ‘The One Touch Café’ earlier in the year we had thousands of customers use our coffee machines themselves, with 9/10 agreeing that De’Longhi coffee machines let them customize coffee based on their preferences! So, no more compromises to enjoying your quality coffee moment at home.”
The study also revealed that almost eight in ten (79 percent) Brits consider themselves to be a ‘coffee connoisseur’, with 18- to 29-year-olds the biggest self-confessed baristas (88 percent).
More than one in ten (11 percent) go a step further and admit they can be a bit of a coffee snob, so much so that almost a tenth (nine percent) wouldn’t dream of drinking a cup of instant coffee and even judge those who do (45 percent).
On average, the nation drinks 60 cups of java a month, spending £47 a month buying ‘black gold’, while Gen Z spend the most, forking out £65.
70 percent say that the first coffee of the day is the best, while 35 percent admit a bad cup of coffee can ruin their morning.
However, the idea that the country runs on tea could be a thing of the past no more as 56 percent of those polled prefer coffee over tea.
Latte (46 percent), cappuccino (39 percent), flat white (26 percent), espresso (19 percent), iced coffee (19 percent) and mocha (18 percent) are the nations go-to coffee orders.
Despite the nation’s love of coffee, there are some terms that leave us scratching our heads with Bulletproof Coffee (59 percent), Lungo (55 percent), Ristretto (55 percent), Demitasse (51 percent), Cortado (48 percent) and Macchiato (38 percent) all confusing our coffee brains.
Research of 2,000 Brits was commissioned by De’Longhi and conducted by Perspectus Global in September 2024.
WHAT YOUR COFFEE OF CHOICE SAYS ABOUT YOU….
Latte (the most popular coffee voted by 46%) – most likely to have a degree and to be a bookworm
Cappuccino (the second most popular coffee, 38%) – most likely to be well-read
Flat white (The third most popular coffee, 25%) – most likely to be a culture vulture
Double Espresso (19%) – most likely to be well-travelled, sophisticated and a good lover
Iced coffee (19%) – Most likely to be romantic and enjoy simple pleasures
Mocha (18%) – Most likely to be fiery and have sex appeal
White americano (17%) – Most likely to be green fingered
Flavoured coffee (15%) – Most likely to be funny and a people pleaser
Black americano (13%) – Most likely to optimistic
Oat milk latte (10%) – Most likely to be environmentally conscious
Macchiato (9%) – Most likely to be quiet
Black filter coffee (8%) – Most likely to be a straight talker
Cold brew (5%) – Most likely to be the life and soul of the party
Cortado (3%) – Most likely to be popular
Modern British Cooking Meets Pan-Asian Flavours at The Ox, Clapham
