With spooky season well under way, we’re taking some inspiration from one of the world’s eeriest families to help recreate one of the most iconic Halloween makeup looks, Morticia Addams.
With Google searches for Morticia Addams up 809% in the past week, and “Morticia Addams Makeup” having almost 533 million views on TikTok, it’s clear that this is a very popular look around Halloween.
At Illamasqua and Eyeko, we have the perfect array of products to help you recreate this look, including Morticia’s must-have red lip and her staple smoky eye! We also have some exciting offers for Halloween across Illamasqua and Eyeko, with 20% off Illamasqua’s Halloween Edit with the code: HALLOWEEN and 20% off Eyeko’s Black Magic range using the code: MAGIC.

For the iconic red lip
Illamasqua have the perfect trio of products to help channel your inner Morticia, her red lip is what ties her look together and creates that dramatic effect. Firstly, begin by lining your lips with Illamasqua’s Colouring Lip Pencil in Fiesty (RRP £16, images here), a long-wearing lip liner that delivers an intense red pigment that enhances the natural shape of your lips. Following liner, apply Illamasqua’s Antimatter Lipstick in Asteroid (RRP £20, images here) to enhance your lips with a semi-matte finish that adds a long-wearing, non-drying deep red pigment. To finish off, coat the lips in Illamasqua’s Lip Tint in Amy Black (RRP £20, images here), a weightless conditioning lip tint with a high shine glossy finish which fill give the lips a subtle black veil to complete Morticia’s look!
For the chiseled cheekbones
We all know that Morticia is known for her chiseled cheekbones, so Illamasqua’s Gel Sculpt (RRP £25, images here) is perfect for creating this chiseled effect. With a water-base formula that creates a soft shadow under the cheekbones and along the jawline with a buildable pigment, this is perfect for achieving Morticia’s killer contour. Following contouring, take Illamasqua’s Beyond Powder in Deity (RRP £34, images here) to highlight the high points of the cheeks and make the cheekbones as carved as can be.
For the perfect smoky eye
Morticia’s dramatic eyes are another vital aspect of her iconic look, and Eyeko’s Black Magic Pencil Eyeliner (RRP £16, images here)is the perfect product to recreate this. This intense black eyeliner doubles up as an eyeshadow base, begin by applying to the lid and smudging out with the built-in smudger, then taking the liner back over the waterline for a more intense pigment. Using the Illamasqua’s Beyond Powder in Deity (RRP £34, images here) previously used for the chiseled cheekbones, highlight the inner corner and first section of the lid to create the illusion of wider eyes and channel your inner Morticia.
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